I bought this issue two days ago and to be honest, this was actually the only editorial in it that inspired me, probably because of its purity and content of some great fashion designs. Funnily enough I got a free "BE STUPID" t-shirt with this issue. BE STUPID is the new slogan for DIESEL's ad Campaign, originated from when Renzo first went into other boutiques with his ripped/customized jeans and asking if this kind of denim would sell at the time. Obviously everyone said are you stupid because they clearly wouldn't have suited the trends at that time? Being Stupid has obviously worked and created a very unique and successful fashion brand. Anyway, I went to work today and to promote this campaign we have to learn this dance and perform it in public to remind people that DIESEL are still there and will always be different and out there. Its DIESEL's way of promoting the brand to the rest of the world. lets see if we win the best dance in the UK? quite embarrassing.
2 days ago