BE STUPID

I bought this issue two days ago and to be honest, this was actually the only editorial in it that inspired me, probably because of its purity and content of some great fashion designs. Funnily enough I got a free "BE STUPID" t-shirt with this issue. BE STUPID is the new slogan for DIESEL's ad Campaign, originated from when Renzo first went into other boutiques with his ripped/customized jeans and asking if this kind of denim would sell at the time. Obviously everyone said are you stupid because they clearly wouldn't have suited the trends at that time? Being Stupid has obviously worked and created a very unique and successful fashion brand. Anyway, I went to work today and to promote this campaign we have to learn this dance and perform it in public to remind people that DIESEL are still there and will always be different and out there. Its DIESEL's way of promoting the brand to the rest of the world. lets see if we win the best dance in the UK? quite embarrassing.

wear diesel

these were some quick shots taken after work outside my apartment door.

wearing Diesel print t-shirt, vintage boots, thrift store cardigan, plaited belt, bleached look shorts.

the Diesel collection A/W 09 is brilliant, its concept is based on weather; storms, rain, clouds etc so you can definitely see where some of the prints/washes have developed from. we've got some amazing distressed denim in too, its easier to sell because i've got passion for the design concepts.
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p.s i am wearing shorts underneath there. sorry for any exposure. ha :/

all photos taken by matthew comer. (Blog)

Diesel Party tonight!!

well then, i'm off to our Diesel.U.Music event now. We've got bands/dj's playing in our store (King St Manchester) who'll be in the final for the Diesel.U.Music world tour! see more about it
here. Free bar, then after dark party in a mill in Salford!! its gonna be fucking mint. i'll get back to you all with pictures as my boyfriend matthew comer (blog) has been hired to take photos for this event. check facebook details here Diesel after dark party - facebook

oh and make sure you check out the current collection forDiesel. got some awesome prints and distressed denim in this season. love my job!